This makes it easier to localise in the future (if name == '?'), whilst
still indicating an unknown name. Ideally we would be returning null, but
this would require null checks every time the room name was accessed, which
isn't ideal. This also makes the UT for this less brittle (rather than
comparing literal english strings which are prone to breakage when we
inevitably change 'Unknown' to 'unknown' or something else.
