diff --git a/Cargo.lock b/Cargo.lock
index bf1f68c6..6d8cd186 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -454,6 +454,22 @@ dependencies = [
  "version_check 0.9.3",
 ]
 
+[[package]]
+name = "core-foundation"
+version = "0.9.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "6888e10551bb93e424d8df1d07f1a8b4fceb0001a3a4b048bfc47554946f47b3"
+dependencies = [
+ "core-foundation-sys",
+ "libc",
+]
+
+[[package]]
+name = "core-foundation-sys"
+version = "0.8.3"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "5827cebf4670468b8772dd191856768aedcb1b0278a04f989f7766351917b9dc"
+
 [[package]]
 name = "cpufeatures"
 version = "0.2.1"
@@ -734,6 +750,15 @@ dependencies = [
  "zeroize",
 ]
 
+[[package]]
+name = "encoding_rs"
+version = "0.8.28"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "80df024fbc5ac80f87dfef0d9f5209a252f2a497f7f42944cff24d8253cac065"
+dependencies = [
+ "cfg-if 1.0.0",
+]
+
 [[package]]
 name = "fake-simd"
 version = "0.1.2"
@@ -1167,6 +1192,21 @@ dependencies = [
  "want",
 ]
 
+[[package]]
+name = "hyper-rustls"
+version = "0.22.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "5f9f7a97316d44c0af9b0301e65010573a853a9fc97046d7331d7f6bc0fd5a64"
+dependencies = [
+ "futures-util",
+ "hyper",
+ "log",
+ "rustls",
+ "tokio",
+ "tokio-rustls",
+ "webpki",
+]
+
 [[package]]
 name = "hyper-timeout"
 version = "0.4.1"
@@ -1257,6 +1297,18 @@ dependencies = [
  "cfg-if 1.0.0",
 ]
 
+[[package]]
+name = "integer-encoding"
+version = "1.1.7"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "48dc51180a9b377fd75814d0cc02199c20f8e99433d6762f650d39cdbbd3b56f"
+
+[[package]]
+name = "ipnet"
+version = "2.3.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "68f2d64f2edebec4ce84ad108148e67e1064789bee435edc5b60ad398714a3a9"
+
 [[package]]
 name = "iri-string"
 version = "0.4.0"
@@ -1398,8 +1450,11 @@ dependencies = [
  "mas-core",
  "opentelemetry",
  "opentelemetry-http",
+ "opentelemetry-jaeger",
  "opentelemetry-otlp",
  "opentelemetry-semantic-conventions",
+ "opentelemetry-zipkin",
+ "reqwest",
  "schemars",
  "serde_yaml",
  "tokio",
@@ -1746,6 +1801,12 @@ version = "0.3.0"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "624a8340c38c1b80fd549087862da4ba43e08858af025b236e509b6649fc13d5"
 
+[[package]]
+name = "openssl-probe"
+version = "0.1.4"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "28988d872ab76095a6e6ac88d99b54fd267702734fd7ffe610ca27f533ddb95a"
+
 [[package]]
 name = "opentelemetry"
 version = "0.16.0"
@@ -1778,6 +1839,26 @@ dependencies = [
  "futures-util",
  "http",
  "opentelemetry",
+ "reqwest",
+]
+
+[[package]]
+name = "opentelemetry-jaeger"
+version = "0.15.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "db22f492873ea037bc267b35a0e8e4fb846340058cb7c864efe3d0bf23684593"
+dependencies = [
+ "async-trait",
+ "headers",
+ "http",
+ "lazy_static",
+ "opentelemetry",
+ "opentelemetry-http",
+ "opentelemetry-semantic-conventions",
+ "reqwest",
+ "thiserror",
+ "thrift",
+ "tokio",
 ]
 
 [[package]]
@@ -1806,6 +1887,34 @@ dependencies = [
  "opentelemetry",
 ]
 
+[[package]]
+name = "opentelemetry-zipkin"
+version = "0.14.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "03d12766fd02acef686cf2f97b2fb6cbd9ba78313e051d3c4cca9591d5c947ed"
+dependencies = [
+ "async-trait",
+ "http",
+ "lazy_static",
+ "opentelemetry",
+ "opentelemetry-http",
+ "opentelemetry-semantic-conventions",
+ "reqwest",
+ "serde",
+ "serde_json",
+ "thiserror",
+ "typed-builder",
+]
+
+[[package]]
+name = "ordered-float"
+version = "1.1.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "3305af35278dd29f46fcdd139e0b1fbfae2153f0e5928b39b035542dd31e37b7"
+dependencies = [
+ "num-traits",
+]
+
 [[package]]
 name = "os_str_bytes"
 version = "3.1.0"
@@ -2312,6 +2421,43 @@ dependencies = [
  "winapi",
 ]
 
+[[package]]
+name = "reqwest"
+version = "0.11.5"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "51c732d463dd300362ffb44b7b125f299c23d2990411a4253824630ebc7467fb"
+dependencies = [
+ "base64 0.13.0",
+ "bytes",
+ "encoding_rs",
+ "futures-core",
+ "futures-util",
+ "http",
+ "http-body",
+ "hyper",
+ "hyper-rustls",
+ "ipnet",
+ "js-sys",
+ "lazy_static",
+ "log",
+ "mime",
+ "percent-encoding",
+ "pin-project-lite",
+ "rustls",
+ "rustls-native-certs",
+ "serde",
+ "serde_json",
+ "serde_urlencoded",
+ "tokio",
+ "tokio-rustls",
+ "url",
+ "wasm-bindgen",
+ "wasm-bindgen-futures",
+ "web-sys",
+ "webpki-roots",
+ "winreg",
+]
+
 [[package]]
 name = "ring"
 version = "0.16.20"
@@ -2369,6 +2515,18 @@ dependencies = [
  "webpki",
 ]
 
+[[package]]
+name = "rustls-native-certs"
+version = "0.5.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "5a07b7c1885bd8ed3831c289b7870b13ef46fe0e856d288c30d9cc17d75a2092"
+dependencies = [
+ "openssl-probe",
+ "rustls",
+ "schannel",
+ "security-framework",
+]
+
 [[package]]
 name = "rustversion"
 version = "1.0.5"
@@ -2396,6 +2554,16 @@ dependencies = [
  "winapi-util",
 ]
 
+[[package]]
+name = "schannel"
+version = "0.1.19"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "8f05ba609c234e60bee0d547fe94a4c7e9da733d1c962cf6e59efa4cd9c8bc75"
+dependencies = [
+ "lazy_static",
+ "winapi",
+]
+
 [[package]]
 name = "schemars"
 version = "0.8.6"
@@ -2444,6 +2612,29 @@ dependencies = [
  "untrusted",
 ]
 
+[[package]]
+name = "security-framework"
+version = "2.4.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "525bc1abfda2e1998d152c45cf13e696f76d0a4972310b22fac1658b05df7c87"
+dependencies = [
+ "bitflags",
+ "core-foundation",
+ "core-foundation-sys",
+ "libc",
+ "security-framework-sys",
+]
+
+[[package]]
+name = "security-framework-sys"
+version = "2.4.2"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "a9dd14d83160b528b7bfd66439110573efcfbe281b17fc2ca9f39f550d619c7e"
+dependencies = [
+ "core-foundation-sys",
+ "libc",
+]
+
 [[package]]
 name = "semver"
 version = "0.9.0"
@@ -3001,6 +3192,28 @@ dependencies = [
  "once_cell",
 ]
 
+[[package]]
+name = "threadpool"
+version = "1.8.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "d050e60b33d41c19108b32cea32164033a9013fe3b46cbd4457559bfbf77afaa"
+dependencies = [
+ "num_cpus",
+]
+
+[[package]]
+name = "thrift"
+version = "0.13.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "0c6d965454947cc7266d22716ebfd07b18d84ebaf35eec558586bbb2a8cb6b5b"
+dependencies = [
+ "byteorder",
+ "integer-encoding",
+ "log",
+ "ordered-float",
+ "threadpool",
+]
+
 [[package]]
 name = "time"
 version = "0.1.44"
@@ -3389,6 +3602,17 @@ dependencies = [
  "memchr",
 ]
 
+[[package]]
+name = "typed-builder"
+version = "0.9.1"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "a46ee5bd706ff79131be9c94e7edcb82b703c487766a114434e5790361cf08c5"
+dependencies = [
+ "proc-macro2",
+ "quote",
+ "syn",
+]
+
 [[package]]
 name = "typenum"
 version = "1.14.0"
@@ -3654,6 +3878,18 @@ dependencies = [
  "wasm-bindgen-shared",
 ]
 
+[[package]]
+name = "wasm-bindgen-futures"
+version = "0.4.28"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "8e8d7523cb1f2a4c96c1317ca690031b714a51cc14e05f712446691f413f5d39"
+dependencies = [
+ "cfg-if 1.0.0",
+ "js-sys",
+ "wasm-bindgen",
+ "web-sys",
+]
+
 [[package]]
 name = "wasm-bindgen-macro"
 version = "0.2.78"
@@ -3764,6 +4000,15 @@ version = "0.4.0"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "712e227841d057c1ee1cd2fb22fa7e5a5461ae8e48fa2ca79ec42cfc1931183f"
 
+[[package]]
+name = "winreg"
+version = "0.7.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "0120db82e8a1e0b9fb3345a539c478767c0048d842860994d96113d5b667bd69"
+dependencies = [
+ "winapi",
+]
+
 [[package]]
 name = "wyz"
 version = "0.2.0"
diff --git a/crates/cli/Cargo.toml b/crates/cli/Cargo.toml
index 4a86c832..aa7d2ea3 100644
--- a/crates/cli/Cargo.toml
+++ b/crates/cli/Cargo.toml
@@ -10,8 +10,6 @@ tokio = { version = "1.12.0", features = ["full"] }
 futures = "0.3.17"
 anyhow = "1.0.44"
 clap = "3.0.0-beta.4"
-tracing = "0.1.29"
-tracing-subscriber = "0.2.25"
 dotenv = "0.15.0"
 schemars = { version = "0.8.6", features = ["url", "chrono"] }
 tower = { version = "0.4.8", features = ["full"] }
@@ -19,21 +17,31 @@ tower-http = { version = "0.1.1", features = ["full"] }
 hyper = { version = "0.14.13", features = ["full"] }
 serde_yaml = "0.8.21"
 warp = "0.3.1"
-argon2 = { version = "0.3.1", features = ["password-hash"] }
-opentelemetry = { version = "0.16.0", features = ["trace", "metrics", "rt-tokio"] }
-opentelemetry-otlp = { version = "0.9.0", features = ["trace", "metrics"], optional = true }
-opentelemetry-semantic-conventions = "0.8.0"
-tracing-opentelemetry = "0.15.0"
 url = "2.2.2"
+argon2 = { version = "0.3.1", features = ["password-hash"] }
+reqwest = { version = "0.11.5", features = ["rustls-tls"], default-features = false, optional = true }
+
+tracing = "0.1.29"
+tracing-subscriber = "0.2.25"
+tracing-opentelemetry = "0.15.0"
+opentelemetry = { version = "0.16.0", features = ["trace", "metrics", "rt-tokio"] }
+opentelemetry-http = "0.5.0"
+opentelemetry-semantic-conventions = "0.8.0"
+opentelemetry-jaeger = { version = "0.15.0", features = ["rt-tokio", "reqwest_collector_client"], optional = true }
+opentelemetry-otlp = { version = "0.9.0", features = ["trace", "metrics"], optional = true }
+opentelemetry-zipkin = { version = "0.14.0", features = ["reqwest-client", "reqwest-rustls"], default-features = false, optional = true }
 
 mas-config = { path = "../config" }
 mas-core = { path = "../core" }
-opentelemetry-http = "0.5.0"
 
 [dev-dependencies]
 indoc = "1.0.3"
 
 [features]
-default = ["otlp"]
-# Enable Opentelemetry OTLP exporter. Requires "protoc"
+default = ["otlp", "jaeger", "zipkin"]
+# Enable OpenTelemetry OTLP exporter. Requires "protoc"
 otlp = ["opentelemetry-otlp"]
+# Enable OpenTelemetry Jaeger exporter and propagator.
+jaeger = ["opentelemetry-jaeger", "reqwest"]
+# Enable OpenTelemetry Zipkin exporter and B3 propagator.
+zipkin = ["opentelemetry-zipkin", "reqwest"]
diff --git a/crates/cli/src/telemetry.rs b/crates/cli/src/telemetry.rs
index 25ffa230..40f67e88 100644
--- a/crates/cli/src/telemetry.rs
+++ b/crates/cli/src/telemetry.rs
@@ -12,7 +12,7 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
-use std::time::Duration;
+use std::{net::SocketAddr, time::Duration};
 
 use anyhow::bail;
 use futures::stream::{Stream, StreamExt};
@@ -27,7 +27,12 @@ use opentelemetry::{
         Resource,
     },
 };
+#[cfg(feature = "jaeger")]
+use opentelemetry_jaeger::Propagator as JaegerPropagator;
 use opentelemetry_semantic_conventions as semcov;
+#[cfg(feature = "zipkin")]
+use opentelemetry_zipkin::{B3Encoding, Propagator as ZipkinPropagator};
+use url::Url;
 
 pub fn setup(config: &TelemetryConfig) -> anyhow::Result<Option<Tracer>> {
     global::set_error_handler(|e| tracing::error!("{}", e))?;
@@ -53,6 +58,20 @@ fn match_propagator(
     match propagator {
         Propagator::TraceContext => Ok(Box::new(TraceContextPropagator::new())),
         Propagator::Baggage => Ok(Box::new(BaggagePropagator::new())),
+
+        #[cfg(feature = "jaeger")]
+        Propagator::Jaeger => Ok(Box::new(JaegerPropagator::new())),
+
+        #[cfg(feature = "zipkin")]
+        Propagator::B3 => Ok(Box::new(ZipkinPropagator::with_encoding(
+            B3Encoding::SingleHeader,
+        ))),
+
+        #[cfg(feature = "zipkin")]
+        Propagator::B3Multi => Ok(Box::new(ZipkinPropagator::with_encoding(
+            B3Encoding::MultipleHeader,
+        ))),
+
         p => bail!(
             "The service was compiled without support for the {:?} propagator, but config uses it.",
             p
@@ -67,8 +86,15 @@ fn propagator(propagators: &[Propagator]) -> anyhow::Result<impl TextMapPropagat
     Ok(TextMapCompositePropagator::new(propagators?))
 }
 
+fn stdout_tracer() -> Tracer {
+    sdk::export::trace::stdout::new_pipeline()
+        .with_pretty_print(true)
+        .with_trace_config(trace_config())
+        .install_simple()
+}
+
 #[cfg(feature = "otlp")]
-fn otlp_tracer(endpoint: &Option<url::Url>) -> anyhow::Result<Tracer> {
+fn otlp_tracer(endpoint: &Option<Url>) -> anyhow::Result<Tracer> {
     use opentelemetry_otlp::WithExportConfig;
 
     let mut exporter = opentelemetry_otlp::new_exporter().tonic();
@@ -86,15 +112,52 @@ fn otlp_tracer(endpoint: &Option<url::Url>) -> anyhow::Result<Tracer> {
 }
 
 #[cfg(not(feature = "otlp"))]
-fn otlp_tracer(_endpoint: &Option<url::Url>) -> anyhow::Result<Tracer> {
+fn otlp_tracer(_endpoint: &Option<Url>) -> anyhow::Result<Tracer> {
     anyhow::bail!("The service was compiled without OTLP exporter support, but config exports traces via OTLP.")
 }
 
-fn stdout_tracer() -> Tracer {
-    sdk::export::trace::stdout::new_pipeline()
-        .with_pretty_print(true)
-        .with_trace_config(trace_config())
-        .install_simple()
+#[cfg(not(feature = "jaeger"))]
+fn jaeger_tracer(_agent_endpoint: &Option<SocketAddr>) -> anyhow::Result<Tracer> {
+    anyhow::bail!("The service was compiled without Jaeger exporter support, but config exports traces via Jaeger.")
+}
+
+#[cfg(feature = "jaeger")]
+fn jaeger_tracer(agent_endpoint: &Option<SocketAddr>) -> anyhow::Result<Tracer> {
+    // TODO: also support exporting to a Jaeger collector & skip the agent
+    let mut pipeline = opentelemetry_jaeger::new_pipeline()
+        .with_service_name(env!("CARGO_PKG_NAME"))
+        .with_trace_config(trace_config());
+
+    if let Some(agent_endpoint) = agent_endpoint {
+        pipeline = pipeline.with_agent_endpoint(agent_endpoint);
+    }
+
+    let tracer = pipeline.install_batch(opentelemetry::runtime::Tokio)?;
+
+    Ok(tracer)
+}
+
+#[cfg(not(feature = "zipkin"))]
+fn zipkin_tracer(_collector_endpoint: &Option<Url>) -> anyhow::Result<Tracer> {
+    anyhow::bail!("The service was compiled without Jaeger exporter support, but config exports traces via Jaeger.")
+}
+
+#[cfg(feature = "zipkin")]
+fn zipkin_tracer(collector_endpoint: &Option<Url>) -> anyhow::Result<Tracer> {
+    let http_client = reqwest::Client::new();
+
+    let mut pipeline = opentelemetry_zipkin::new_pipeline()
+        .with_http_client(http_client)
+        .with_service_name(env!("CARGO_PKG_NAME"))
+        .with_trace_config(trace_config());
+
+    if let Some(collector_endpoint) = collector_endpoint {
+        pipeline = pipeline.with_collector_endpoint(collector_endpoint.to_string());
+    }
+
+    let tracer = pipeline.install_batch(opentelemetry::runtime::Tokio)?;
+
+    Ok(tracer)
 }
 
 fn tracer(config: &TracingExporterConfig) -> anyhow::Result<Option<Tracer>> {
@@ -102,6 +165,8 @@ fn tracer(config: &TracingExporterConfig) -> anyhow::Result<Option<Tracer>> {
         TracingExporterConfig::None => return Ok(None),
         TracingExporterConfig::Stdout => stdout_tracer(),
         TracingExporterConfig::Otlp { endpoint } => otlp_tracer(endpoint)?,
+        TracingExporterConfig::Jaeger { agent_endpoint } => jaeger_tracer(agent_endpoint)?,
+        TracingExporterConfig::Zipkin { collector_endpoint } => zipkin_tracer(collector_endpoint)?,
     };
 
     Ok(Some(tracer))
diff --git a/crates/config/src/telemetry.rs b/crates/config/src/telemetry.rs
index 00596775..2b1a41b1 100644
--- a/crates/config/src/telemetry.rs
+++ b/crates/config/src/telemetry.rs
@@ -12,10 +12,13 @@
 // See the License for the specific language governing permissions and
 // limitations under the License.
 
+use std::net::SocketAddr;
+
 use async_trait::async_trait;
 use schemars::JsonSchema;
 use serde::{Deserialize, Serialize};
 use serde_with::skip_serializing_none;
+use url::Url;
 
 use super::ConfigurationSection;
 
@@ -38,7 +41,15 @@ pub enum TracingExporterConfig {
     Stdout,
     Otlp {
         #[serde(default)]
-        endpoint: Option<url::Url>,
+        endpoint: Option<Url>,
+    },
+    Jaeger {
+        #[serde(default)]
+        agent_endpoint: Option<SocketAddr>,
+    },
+    Zipkin {
+        #[serde(default)]
+        collector_endpoint: Option<Url>,
     },
 }