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Arun Allamsetty 7e40e5a15d DCL-2208 Point the get-offload link at the Offload checkout (#26398)
## Description

The Offload CLI prints `https://docs.docker.com/go/get-offload` when an
account has no Offload access. This PR changes where that short link
goes.

- Before: `https://app.docker.com/billing/catalog`, added in #26303.
- After:
`https://app.docker.com/billing/subscription/dap/compute?returnTo=https://docs.docker.com/offload/quickstart/&ref=cli&refAction=NotEntitled`.

The new target opens the Offload checkout directly. It asks the user to
log in first, then sends them to the checkout of their personal account.
A user who already has Offload skips checkout. After checkout, the user
returns to the Offload quickstart.

`ref=cli` and `refAction=NotEntitled` tell the app-ui checkout events
that the visit came from the CLI. The checkout keeps both params on
every step through to the success page. This lets us measure the Offload
sign-up funnel from the CLI. The app-ui changes are
docker/frontends#17539 and docker/frontends#17544, and both are in
production.

## Related issues or tickets

- DCL-2208: make the Offload web sign-up funnel measurable from end to
end.
- #26303 added the current `/go/get-offload/` redirect.

## Reviews

- The redirect handler (`hack/releaser/cloudfront-lambda-redirects.js`)
already supports targets with a query string, for example the `utm_*`
targets in the same file. It also appends any query params on the
incoming request.
- The checkout accepts `returnTo` only for HTTPS addresses on
`docker.com` hosts, so the quickstart address is accepted.
- To test after deploy, open `https://docs.docker.com/go/get-offload/`
while logged in to Docker. You land on the Offload checkout, and the
address has `ref=cli`.

- [ ] Technical review
- [ ] Editorial review
- [ ] Product review

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-authored-by: Claude Opus 5.5 <noreply@anthropic.com>
2026-10-21 08:15:56 +01:00
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