diff --git a/src/include/c.h b/src/include/c.h
index d5dc3632f74..ff7c2eddcec 100644
--- a/src/include/c.h
+++ b/src/include/c.h
@@ -191,6 +191,22 @@
 #define pg_noinline
 #endif
 
+/*
+ * Marking certain functions as "hot" or "cold" can be useful to assist the
+ * compiler in arranging the assembly code in a more efficient way.
+ */
+#if defined(__has_attribute) && __has_attribute (cold)
+#define pg_attribute_cold __attribute__((cold))
+#else
+#define pg_attribute_cold
+#endif
+
+#if defined(__has_attribute) && __has_attribute (hot)
+#define pg_attribute_hot __attribute__((hot))
+#else
+#define pg_attribute_hot
+#endif
+
 /*
  * Mark a point as unreachable in a portable fashion.  This should preferably
  * be something that the compiler understands, to aid code generation.