diff --git a/README.rst b/README.rst
index bff54b219..95f3cfa27 100644
--- a/README.rst
+++ b/README.rst
@@ -25,9 +25,10 @@ All you need to do is:
 **Encrypt ALL the things!**
 
 
-[![Build Status](https://travis-ci.org/letsencrypt/lets-encrypt-preview.svg)](https://travis-ci.org/letsencrypt/lets-encrypt-preview)
-
-[![Coverage Status](https://coveralls.io/repos/letsencrypt/lets-encrypt-preview/badge.svg)](https://coveralls.io/r/letsencrypt/lets-encrypt-preview)
+.. image:: https://travis-ci.org/letsencrypt/lets-encrypt-preview.svg?branch=master
+    :target: https://travis-ci.org/letsencrypt/lets-encrypt-preview
+.. image:: https://coveralls.io/repos/letsencrypt/lets-encrypt-preview/badge.svg?branch=master
+    :target: https://coveralls.io/r/letsencrypt/lets-encrypt-preview
 
 .. _watch demo video: https://www.youtube.com/watch?v=Gas_sSB-5SU