diff --git a/benchmarks/pom.xml b/benchmarks/pom.xml
index 63681f775..8e3b85bae 100644
--- a/benchmarks/pom.xml
+++ b/benchmarks/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>benchmarks</artifactId>
diff --git a/mockwebserver/pom.xml b/mockwebserver/pom.xml
index 56dc2ae9c..48b9f0abc 100644
--- a/mockwebserver/pom.xml
+++ b/mockwebserver/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>mockwebserver</artifactId>
diff --git a/okcurl/pom.xml b/okcurl/pom.xml
index 9f624ed7d..a4380b63a 100644
--- a/okcurl/pom.xml
+++ b/okcurl/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okcurl</artifactId>
diff --git a/okhttp-android-support/pom.xml b/okhttp-android-support/pom.xml
index 53420fca6..54ee02b84 100644
--- a/okhttp-android-support/pom.xml
+++ b/okhttp-android-support/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okhttp-android-support</artifactId>
diff --git a/okhttp-apache/pom.xml b/okhttp-apache/pom.xml
index 14b0e1682..bc50b5037 100644
--- a/okhttp-apache/pom.xml
+++ b/okhttp-apache/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okhttp-apache</artifactId>
diff --git a/okhttp-logging-interceptor/pom.xml b/okhttp-logging-interceptor/pom.xml
index c4f86d556..04ea0ff2c 100644
--- a/okhttp-logging-interceptor/pom.xml
+++ b/okhttp-logging-interceptor/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>logging-interceptor</artifactId>
diff --git a/okhttp-testing-support/pom.xml b/okhttp-testing-support/pom.xml
index 0eaa9ff30..51bec5dff 100644
--- a/okhttp-testing-support/pom.xml
+++ b/okhttp-testing-support/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okhttp-testing-support</artifactId>
diff --git a/okhttp-tests/pom.xml b/okhttp-tests/pom.xml
index 6c9295109..f642989df 100644
--- a/okhttp-tests/pom.xml
+++ b/okhttp-tests/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okhttp-tests</artifactId>
diff --git a/okhttp-urlconnection/pom.xml b/okhttp-urlconnection/pom.xml
index 28fa13ddb..7f1fa9dbd 100644
--- a/okhttp-urlconnection/pom.xml
+++ b/okhttp-urlconnection/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okhttp-urlconnection</artifactId>
diff --git a/okhttp/pom.xml b/okhttp/pom.xml
index 7eaae2c43..98ea47bcc 100644
--- a/okhttp/pom.xml
+++ b/okhttp/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>okhttp</artifactId>
diff --git a/pom.xml b/pom.xml
index acb9902b2..8b87c2038 100644
--- a/pom.xml
+++ b/pom.xml
@@ -11,7 +11,7 @@
 
   <groupId>com.squareup.okhttp3</groupId>
   <artifactId>parent</artifactId>
-  <version>3.10.0-SNAPSHOT</version>
+  <version>3.10.0</version>
   <packaging>pom</packaging>
 
   <name>OkHttp (Parent)</name>
@@ -63,7 +63,7 @@
     <url>https://github.com/square/okhttp/</url>
     <connection>scm:git:https://github.com/square/okhttp.git</connection>
     <developerConnection>scm:git:git@github.com:square/okhttp.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>parent-3.10.0</tag>
   </scm>
 
   <issueManagement>
diff --git a/samples/crawler/pom.xml b/samples/crawler/pom.xml
index 77eea94b1..8f10a46c2 100644
--- a/samples/crawler/pom.xml
+++ b/samples/crawler/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3.sample</groupId>
     <artifactId>sample-parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>crawler</artifactId>
diff --git a/samples/guide/pom.xml b/samples/guide/pom.xml
index c65465662..c7d0aaee9 100644
--- a/samples/guide/pom.xml
+++ b/samples/guide/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3.sample</groupId>
     <artifactId>sample-parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>guide</artifactId>
diff --git a/samples/pom.xml b/samples/pom.xml
index 4bb53c9d5..1a2580762 100644
--- a/samples/pom.xml
+++ b/samples/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3</groupId>
     <artifactId>parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <groupId>com.squareup.okhttp3.sample</groupId>
diff --git a/samples/simple-client/pom.xml b/samples/simple-client/pom.xml
index 347edefa2..afd05db9f 100644
--- a/samples/simple-client/pom.xml
+++ b/samples/simple-client/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3.sample</groupId>
     <artifactId>sample-parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>simple-client</artifactId>
diff --git a/samples/slack/pom.xml b/samples/slack/pom.xml
index c76577e6c..913d0ef77 100644
--- a/samples/slack/pom.xml
+++ b/samples/slack/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3.sample</groupId>
     <artifactId>sample-parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>slack</artifactId>
diff --git a/samples/static-server/pom.xml b/samples/static-server/pom.xml
index 30b3cb868..ca8cd81c3 100644
--- a/samples/static-server/pom.xml
+++ b/samples/static-server/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.squareup.okhttp3.sample</groupId>
     <artifactId>sample-parent</artifactId>
-    <version>3.10.0-SNAPSHOT</version>
+    <version>3.10.0</version>
   </parent>
 
   <artifactId>static-server</artifactId>